Catching the eye of prospective clients and keeping current ones engaged is more of an art form than a simple digital marketing strategy. But how do you stand out without spending a lot of money on marketing?
You don't have to spend a lot on expensive tools when you can get great results for free. Free marketing tools allow you to save money while still maximizing your impact and getting the best outcomes.
In this blog post, we will explore the top 25 free marketing tools that every wealth advisor should have in their toolkit.
Staying competitive as a wealth advisor means more than just having financial expertise. Marketing tools are now essential for effectively reaching clients, building relationships, and maintaining an online presence without breaking the bank.
With so many wealth advisors out there, it's tough to stand out. That's where marketing tools become invaluable. They help you communicate your unique value clearly and consistently.
Whether it's through social media, email campaigns, or your website, these tools ensure you stay connected with your audience. CRM systems, for instance, let you keep track of client interactions and preferences and offer personalized service that builds trust and loyalty.
Social media management tools let you schedule posts, respond to client inquiries, and track engagement metrics—all from one platform. Many of these tools are also free and offer robust features.
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The Social Media Trifecta—Youtube, Facebook, and LinkedIn—offers three unique platforms, each perfect for different kinds of online interactions and reaching various audiences.
Each one is great for specific types of content and ways of communicating for a well-rounded marketing strategy.
Youtube is the second-largest search engine right after Google. That’s why this platform is a must-have for connecting with clients and drawing in new ones. It allows you to create videos that explain financial concepts in simple, easy-to-understand ways.
When you produce videos that address common financial queries and topics, and optimize them with the right keywords, titles, and descriptions, your content becomes searchable not just on YouTube but also on Google.
Why does this matter? Well, because Google owns YouTube, it often prioritizes video content in its search results. This can place your well-crafted videos directly in front of potential clients who are searching online for financial advice.
You can also use Youtube to keep your clients up-to-date with the latest economic news or changes in the market. With this platform, you can create a series of educational videos that can make your YouTube channel a valuable resource for anyone looking to manage their finances better.
But there’s more to it than just appearing in searches. If you consistently post informative and engaging videos, you improve your YouTube channel's SEO.
This means more views, higher engagement, and, importantly, greater authority in your field. As your channel grows and gains more traction, it's easier for new clients to find you and for existing clients to trust your expertise.
Facebook offers a more personal touch, making it ideal for building deeper connections with your audience. It's a great place to share a mix of content, from articles and photos to videos and live streams.
You can host live Q&A sessions and webinars on Facebook, which adds a personal touch and shows you're approachable and knowledgeable.
Creating a private Facebook Group for your clients can take this sense of community to the next level. This private space lets your clients interact with each other and with you, creating a supportive environment where they can share experiences.
LinkedIn is the go-to platform for wealth advisors who want to network and demonstrate their expertise in finance. It's designed for connecting with other financial experts, potential clients, and industry leaders.
To make the most of LinkedIn, you have to engage with your connections. You should comment on posts, share relevant updates, and write your articles or posts that provide valuable information.
Also, joining LinkedIn groups related to finance and wealth management can further boost your profile. These groups offer a platform for deeper conversations, where you can answer questions, share advice, and connect with peers who share your interests.
Effective marketing is essential for standing out in wealth management. But did you know you don't need a hefty budget to start making an impact? There are plenty of free marketing tools out there designed to simplify your efforts and help grow your financial firm.
Here are the top 25 free marketing tools that every wealth advisor should consider:
Hootsuite lets you manage multiple social media accounts across various platforms from a single dashboard. For wealth advisors, this means the ability to schedule posts, track conversations about financial markets, and engage with clients efficiently.
Hootsuite analysis provides useful insights into which types of content resonate with your audience. This helps you refine your social media strategy to better target potential and existing clients.
You can schedule regular updates on market insights, financial tips, and company news and monitor mentions to respond promptly to client inquiries or discussions.
Buffer simplifies the process of scheduling posts, analyzing performance, and managing all your social accounts in one place. It's an excellent tool for planning and executing a consistent content calendar.
For wealth advisors, Buffer helps organize and schedule educational content like investment tips and financial planning advice. Its intuitive analytics track engagement rates and adjust your posting schedule and content style based on your audience's preferences.
Later is great for managing visual content marketing on platforms like Facebook, Instagram, and Pinterest. This tool can be useful for wealth advisors who want to break down complex financial information into easy-to-understand infographics or charts.
The visual planner helps you see how your posts will look before they go live and ensures that your feed maintains a professional, cohesive aesthetic. This appeals to both current and prospective clients and ensures all posts align with your firm's branding.
Google Analytics can track website traffic and user behavior. It provides detailed reports on audience demographics, interests, and behavior, helping you understand how visitors interact with your site. This data is invaluable for making informed decisions to improve your marketing strategies and website performance.
Ubersuggest is a comprehensive SEO tool that offers keyword research, competitor analysis, and site audits. It helps you discover keywords to target for SEO, analyze competitor websites, and identify issues on your site that need fixing to improve SEO performance.
Google Search Console monitors your website's presence in Google Search results. It provides insights on search queries, clicks, and impressions and identifies and helps fix website errors. This tool is essential for maintaining and improving your site's visibility in search engines.
This free service by Google allows you to manage your online information as it appears in Google Search and Maps. Having an up-to-date and detailed Google Business Profile can help potential clients find you easily. It helps them decide to use your services based on the information and impressions they gather from your profile.
Ensure that all the information on your Google Business Profile is accurate and comprehensive. This means regularly updating your business name, address, phone number, and hours of operation.
Learn how you can optimize your Google Business Profile with this guide.
Insightly is another CRM tool that is well-suited for wealth managers. It focuses on project management alongside traditional CRM features, making it ideal for advisors who manage complex client portfolios.
Insightly helps track the progress of various financial projects and ensures that all team members are updated on each client's status. The tool also provides powerful integration capabilities with apps like Google Workspace and Microsoft Office.
Mailchimp is a widely used email marketing platform known for its user-friendly interface and robust functionality. For wealth advisors, this tool allows the creation and distribution of newsletters, updates, and personalized communications with ease.
Its strong suit is automation; you can set up email sequences to send out based on specific triggers. This includes when a new client joins, or an existing client reaches a significant milestone with their investments.
Mailchimp also offers detailed analytics, helping you track open rates, click rates, and campaign engagement.
Sendinblue is another versatile tool that combines email marketing with SMS messages, giving wealth advisors a multi-channel approach to reach their clients.
The platform features a drag-and-drop email editor, making it simple to create attractive emails without needing advanced technical skills. Sendinblue's automation features are particularly beneficial for scheduling regular updates or reminders about appointments, market news, or annual reviews.
MailerLite is known for its simplicity and clean design. It offers all the essentials with an intuitive interface. Its appeal lies in its ease of use for quickly creating and dispatching email campaigns for financial firms.
This tool also includes features like automation, personalization, and detailed campaign analysis, which are useful for sending targeted communications tailored to various client segments.
The Hemingway Editor is an editing platform that highlights long, complex sentences and common errors, then suggests simpler alternatives and pointing out passive voice to make writing more active and direct.
If you're writing emails to clients, blog posts, or financial reports, Hemingway ensures your content is readable and accessible. It uses color-coded feedback to quickly show areas that may confuse readers and provides simple fixes to improve clarity.
Grammarly is an essential tool for ensuring your written content is clear, concise, and error-free. It provides grammar and spell check, style suggestions, and a plagiarism checker. Grammarly helps you maintain a professional tone in all your communications, from emails to blog posts.
Google Docs is part of the broader Google Suite that supports real-time collaboration, which allows multiple users to work on the same document at once. This is useful for wealth advisors needing to share financial plans or reports with colleagues or gather input directly from clients.
This tool can be used from any device with internet access. It also features tools for adding comments and suggestions, which helps in revising documents without changing the original content.
ClickUp is a project management tool that you can use to organize workflows, track client projects, and manage tasks. It provides a single platform for planning your activities, client meetings and portfolio reviews, all while keeping track of deadlines and priorities.
This tool can integrate with other tools like email clients, calendars, and various CRM systems to keep all essential information centralized and easy to access. Its user-friendly interface includes features like task assignments, reminders, and progress tracking.
Asana is a task and project management tool that helps you plan, organize, and track work. It offers features like task assignments, deadlines, and project timelines, making it easier to stay on top of your responsibilities and ensure nothing falls through the cracks.
Evernote is a note-taking tool for capturing and organizing notes, ideas, and documents. It supports various formats, including text, images, and voice recordings, and syncs across all your devices, ensuring your information is always accessible.
Zoom is a leading video conferencing tool for hosting virtual meetings and webinars. It offers features like screen sharing, recording, and virtual backgrounds, making it a versatile platform for client meetings, team collaboration, and educational webinars.
Loom is a tool for recording quick video messages, and screen captures. It's perfect for creating tutorials, updates, and personalized messages for clients. With Loom, you can record your screen and webcam simultaneously, making it easy to explain complex topics visually.
Google Meet provides secure video meetings and integrates seamlessly with Google Workspace. It's ideal for hosting client consultations, team meetings, and webinars. Features like real-time captions and screen sharing enhance the meeting experience.
Adobe Spark is an easy-to-use design tool for creating stunning graphics, web pages, and videos. With its wide range of templates and customization options, you can produce professional-quality visuals even if you have no design background.
Canva offers a vast library of templates, from infographics and presentations to social media posts and newsletters, which can be customized to fit your brand. This tool is particularly useful for transforming complex financial data into easy-to-understand visuals that can improve client understanding and engagement.
Investing in premium marketing tools can pay off, even though it means parting with some cash upfront. These tools provide powerful features that can improve your firm’s growth and boost your services. Here’s a quick rundown of some paid marketing tools that are definitely worth the investment:
Redtail CRM is a cloud-based platform that ensures secure access to client data from anywhere, which allows you to respond to client needs and adapt to market changes. It can automate appointment scheduling and reminders to simplify report generation.
The platform also integrates seamlessly with email systems to send out personalized updates, newsletters, and other communications directly. Plus, its client segmentation feature helps you target your messages based on specific client groups.
AdvisorEngine is one of the best CRM tools for wealth advisors to manage client relationships and daily tasks. It offers easy customization and seamless integration with important financial tools like portfolio managers and compliance systems.
This platform connects with various financial services to make tasks like client management and financial planning easier, all within a user-friendly interface. It reduces the need for multiple tools and cuts down on administrative work.
Having a dedicated website can bring a huge impact to your firm's online presence.
If you're considering setting up a website, platforms like Squarespace are user-friendly and offer a variety of templates that make your website look professional and functional. They're a good choice if you're looking for a quick setup and an easy-to-manage design.
However, if you're looking to maximize lead generation and improve your firm's online visibility, a custom website might be the answer.
Partnering with AUM Growth Marketing can simplify this process. We specialize in creating websites that are optimized for lead generation, ensuring that every aspect, from the user interface to the content, is crafted to attract and convert your target audience.
We provide hosting solutions that guarantee your website runs smoothly and focus on Search Engine Optimization (SEO) to drive long-term organic growth.
Schedule a call to discuss how we can customize your website.
Now that you have an idea of which tools can help you get started in marketing your wealth management services, it's time to optimize your strategies. Here are some effective techniques you can implement to ensure your marketing efforts are as impactful as possible:
Start by understanding what each tool excels at. For instance, Hootsuite is great for scheduling social media posts across multiple platforms, while Canva is excellent for creating visually appealing content like infographics and presentations.
You must recognize the strengths of each tool and use them to their fullest potential to complement your marketing strategy.
Many tools offer integration capabilities with other platforms. For example, integrating your CRM tool with email marketing software can help automate communication processes and ensure no client is overlooked. You can use these integrations to save time and simplify your marketing efforts.
You should keep your social media profiles and content up-to-date. Tools like Google Business Profile can help you regularly update your business information and post fresh content.
Regular updates keep your audience engaged and help maintain your firm’s relevance in the rapidly changing financial market.
Most free marketing tools come with built-in analytics. You can use these to track the performance of your campaigns and understand user behavior.
For instance, analytics from email marketing tools can show which types of emails get the most opens and clicks, which helps you refine your email strategy to better meet the interests of your audience.
You must use social media tools to respond promptly to queries and participate in conversations. Engaging content can include asking questions, running polls, or sharing insights that invite interaction. This will boost your visibility and establish you as an accessible and client-focused advisor.
Make sure your content, whether on social media or your website, is optimized for search engines. Tools like Ubersuggest can guide you in optimizing blog posts to improve visibility in search engine results.
Regularly incorporating relevant keywords into your content can increase your chances of appearing in search results when potential clients are looking for wealth management services.
Position yourself as an expert by using these tools to share knowledgeable content. This could be through detailed blog posts, informative videos, or insightful infographics that explain complex financial concepts in layman’s terms.
Maintaining a consistent presence online is easier when you use tools like Buffer or Hootsuite to schedule your posts in advance. Planning your content calendar helps ensure that you have a steady stream of content going out, which keeps your audience informed over time.
Drive Results with Expert Marketing Guidance
Boost your financial firm's potential with the right marketing tools and expert guidance. AUM Growth Marketing specializes in helping wealth advisors to develop effective marketing strategies.
Our team of wealth management marketing experts will help you use these tools efficiently and create a custom plan to boost your online presence and client engagement.
Contact AUM Growth Marketing today to start strategizing your marketing efforts.
A Husband, Father, and Business Owner. He is also a Digital Marketer and Finance Nerd with over a decade of lead generation experience managing a results-driven marketing agency for Wealth Management Companies. Aaron loves studying marketing, markets, video production, and strategy to better serve his clients.
Learn more about Aaron Watson
